The rule of thirds for online marketing

A common mistake in online marketing is to invest all of your resources in developing a beautiful website, and then wonder why it's not generating any sales.

A more effective approach is to follow the rule of thirds:

• One-third for development: This is the initial investment in designing and building your website.
• One-third for promotion: This is the ongoing investment in driving traffic to your website through a variety of marketing channels.
• One-third for maintenance: This is the ongoing investment in keeping your website fresh, updated, and engaging.

A brilliant website is useless if no one knows it exists. And a website that is not regularly updated will quickly become stale and irrelevant.

By following the rule of thirds, you can ensure that you are investing your resources in a balanced and strategic way, and that you are giving your online marketing the best possible chance of success.