The Sixteen Monumental Secrets of Guerrilla Marketing

There are sixteen core principles that form the foundation of successful guerrilla marketing. These are not just tips or tricks, but fundamental concepts that must be understood and put into practice.

1. Commitment: You must be fully committed to your marketing program for it to succeed.
2. Investment: View your marketing as a long-term investment, not a short-term expense.
3. Consistency: Maintain a consistent message and presence in your marketing efforts.
4. Confidence: The goal of your marketing is to make prospects confident in your business.
5. Patience: Marketing takes time to work. Be patient and stick with your plan.
6. Assortment: Use a wide variety of marketing weapons, not just one or two.
7. Subsequent: The real profits in business come from repeat customers.
8. Convenience: Make it easy and convenient for customers to do business with you.
9. Amazement: Add an element of surprise or amazement to your marketing to get noticed.
10. Measurement: Track the results of your marketing efforts to see what's working and what's not.
11. Involvement: Build a relationship with your customers and get them involved with your business.
12. Dependent: Cooperate with other businesses to expand your reach and reduce your costs.
13. Armament: Embrace technology as a key part of your marketing arsenal.
14. Consent: Use marketing to get permission from prospects to market to them further.
15. Content: Focus on the substance and value of your offering, not just the flashy presentation.
16. Augment: Continuously improve and expand your marketing program.