Use a combination of marketing weapons

A key principle of guerrilla marketing is to use a combination of marketing weapons, rather than relying on a single method. This is because a multi-pronged approach is far more effective than a one-dimensional one.

When you use multiple marketing weapons in a coordinated way, you create a synergistic effect where the whole is greater than the sum of its parts. Each weapon reinforces the others, creating a more powerful and persuasive message.

For example, you could use:

• Newspaper ads to generate awareness and drive traffic to your website.
• Your website to provide more detailed information and capture leads.
• Email marketing to nurture those leads and build a relationship with them.
• Social media to engage with your customers and build a community around your brand.

The process of guerrilla marketing involves:

1. Being aware of all the marketing weapons available to you.
2. Launching a variety of weapons and tracking their results.
3. Eliminating the weapons that are not working and doubling down on the ones that are.

By using a combination of marketing weapons, you can reach your customers at multiple touchpoints, build a stronger brand, and ultimately, generate more sales and profits for your business.