Use circulars and brochures to inform and sell

Circulars and brochures are versatile marketing tools that can be used to inform, persuade, and sell.

Circulars (or fliers) are typically single sheets of paper, printed on one or both sides. They are best used for:

• Making a clear and persuasive offer.
• Creating a sense of urgency.
• Getting right to the point.
• Telling the prospect what to do next.

Brochures are longer and more detailed than circulars. They are ideal for:

• Providing in-depth information about your product or service.
• Showcasing your work with photos and testimonials.
• Building credibility and trust.
• Telling your brand story.

Both circulars and brochures can be distributed in a variety of ways, including mail, in-person handouts, and online.

When creating these materials, remember to:

• Focus on the content: The information you provide is more important than the fancy design.
• Use a clear and compelling headline: Grab the reader's attention and make them want to learn more.
• Include a strong call to action: Tell the reader exactly what you want them to do.

Circulars and brochures are a time-tested marketing tactic that can still be highly effective in today's digital world.