Use outdoor advertising as a reminder

Outdoor advertising, which includes billboards, bus signs, and taxi signs, is primarily a reminder medium. It's not the best tool for generating direct sales, but it can be a powerful way to keep your brand top-of-mind with your customers.

To be effective, outdoor advertising should:

• Be simple and concise: Use a short, memorable message and a strong visual.
• Be consistent with your brand: It should have the same look and feel as your other marketing materials.
• Be strategically located: Place your ads where they will be seen by your target audience.

The most effective outdoor ads are often those that are tied to a specific location, such as a billboard that says "Next Exit" for a restaurant or a gas station.

While outdoor advertising may not be the right choice for every business, it can be a valuable addition to your marketing mix, especially if you are trying to build brand awareness in a specific geographic area.