Use personal letters to build relationships

In an age of digital communication, a personal letter can be a powerful and unexpected way to connect with your prospects and customers.

Unlike mass mailings or email blasts, a personal letter is a one-to-one communication that shows you have taken the time to think about the individual recipient.

To be effective, a personal letter should:

• Be personal: Include specific details that show you know the person you are writing to.
• Be brief: Keep your letter to one page and use short, easy-to-read paragraphs.
• Offer value: Give the reader some useful information or a helpful tip, rather than just trying to sell them something.
• Have a clear call to action: Tell the reader exactly what you want them to do next.

A personal letter can be a great way to break through the clutter and make a lasting impression. It's a simple but effective way to build relationships and win new business.