Write articles and columns to establish your authority

Writing articles and columns for online and print publications is a powerful way to establish yourself as an authority in your field and generate a steady stream of new business.

When you are published in a respected publication, you are instantly perceived as an expert. This can lead to:

• Increased credibility: People are more likely to trust you and do business with you.
• More media opportunities: Once you have been published, it's easier to get other media outlets to feature you.
• A steady stream of new leads: People who read your articles and columns will often seek you out for your products or services.

To be successful with this strategy, you should:

• Offer to write for free: Many publications are happy to publish high-quality content for free, in exchange for a byline and a link to your website.
• Provide valuable information: Don't use your articles to sell your products or services. Instead, focus on providing valuable information that will help your readers.
• Be consistent: The more you write, the more you will be seen as an expert.

Writing articles and columns is a low-cost, high-impact way to build your brand and grow your business.