Your company name is your first marketing weapon

Your company name is the first and most important marketing decision you will make. It's the first thing that people will learn about your business, and it will be repeated more than any other marketing message.

A good company name should:

• Break the rules: In a crowded marketplace, a name that is different and memorable will stand out.
• Make your competitors grimace: A strong name is a valuable asset that your competitors will wish they had.
• Tell a story or make a promise: A great name can communicate a complex idea in a few short words.
• Suggest a feature or benefit: It should give people a clue as to what you do and why they should care.
  -- Make you a little uncomfortable: A name that is too safe is also likely to be boring and forgettable.

Don't underestimate the power of a great name. It's a valuable marketing weapon that can help you to build a strong brand and a successful business.