Your telephone demeanor is a critical first impression

For many businesses, the telephone is the first point of contact with a new customer. This means that your telephone demeanor is a critical part of your marketing.

A positive telephone experience can create a great first impression and set the stage for a long and profitable relationship. A negative experience, on the other hand, can drive a customer away before you even have a chance to make a sale.

To create a positive telephone experience, you should:

• Answer the phone with a smile: People can hear a smile in your voice, and it can make a big difference in their perception of your business.
• Be friendly and helpful: Treat every caller with courtesy and respect.
• Be knowledgeable: Be prepared to answer questions about your products and services.
• Be consistent: Everyone in your company should answer the phone in the same professional and friendly manner.

Don't underestimate the power of the telephone. It's a powerful marketing tool that can help you to build strong relationships with your customers and grow your business.