Fixed-Action Patterns Trigger Automatic Responses

Our brains have developed mental shortcuts, or "fixed-action patterns," which are automatic, stereotyped behaviors that occur in response to a specific stimulus, known as a "trigger feature." These patterns are often efficient and allow us to navigate a complex world without constantly analyzing every piece of information.

For example, a mother turkey will exhibit maternal behaviors towards anything that makes the "cheep-cheep" sound of a baby turkey, even a stuffed polecat, which is its natural enemy. The "cheep-cheep" sound is the trigger feature that activates the turkey's maternal fixed-action pattern.

This is similar to how humans can be influenced. For instance, a higher price for a product can sometimes trigger a "quality" heuristic, leading to increased sales, even if the product itself hasn't changed.

These shortcuts can be exploited by others who understand how to activate them.

Related Concepts

• Trigger Feature