Scarcity Tactics

There are two main tactics that are used to create a sense of scarcity:

Limited Numbers

This tactic involves telling people that a product is in short supply and that there are only a few left. This creates a sense of urgency and makes people more likely to buy the product. For example, a salesperson might tell you that there is only one of a particular item left in stock.

Time Limits

This tactic involves setting a deadline for when a product will no longer be available. This creates a sense of urgency and makes people more likely to buy the product. For example, a store might have a "one-day-only" sale.

Both of these tactics are effective because they create a sense of urgency. When we feel that we are about to lose the opportunity to get something, we are more likely to act. This is because we are more motivated by the fear of loss than by the prospect of gain.