Empathy (startup stage)

Empathy is the first stage of the Lean Analytics framework. The goal of this stage is to understand your target customers and the problems they face.

This is a qualitative stage, focused on getting out of the building and talking to potential customers. It's about developing a deep understanding of their needs, wants, and pain points.

The key activities in this stage include:

• Customer interviews: Talking to potential customers to understand their problems and needs.
• Surveys: Gathering quantitative data to validate your qualitative findings.
• Observation: Watching potential customers in their natural environment to see how they behave.

The goal of the empathy stage is to validate that you're solving a real problem for a real group of people. Without this, you're just building a product in a vacuum.