Intrapreneurship
Intrapreneurship
Intrapreneurship is the practice of applying startup principles within a larger organization. It's about creating a culture of innovation and empowering employees to act like entrepreneurs.
The Skunk Works model
A classic example of intrapreneurship is the "Skunk Works" model, which was pioneered by Lockheed Martin during World War II. A Skunk Works is an independent, autonomous group that is charged with innovation. It is often immune to the restrictions and budget oversight that guides the rest of the company, and has the specific goal of working "out of the box" to mitigate the inertia of large businesses.
Applying Lean Analytics to intrapreneurship
The principles of Lean Analytics can be applied to intrapreneurship, but they need to be adapted to the corporate setting. Here are some tips:
- Get executive buy-in: It's essential to have the support of senior leadership. Without it, you'll have a hard time getting the resources and autonomy you need to succeed.
- Build a cross-functional team: An intrapreneurial team should be made up of people from different parts of the organization, including product, engineering, marketing, and sales.
- Start small: Don't try to boil the ocean. Start with a small, well-defined project and use it to prove the value of your approach.
- Measure what matters: The metrics you track will be different from the metrics you track in a startup. For example, you'll need to track metrics that are relevant to the overall goals of the organization, such as revenue growth, cost savings, and customer satisfaction.
By applying the principles of Lean Analytics to intrapreneurship, you can help your organization to innovate and stay ahead of the competition.