Revenue (startup stage)

Revenue is the fourth stage of the Lean Analytics framework. The goal of this stage is to figure out how to make money from your product.

This is a quantitative stage, focused on measuring revenue, profitability, and customer lifetime value. It's about building a sustainable business model.

The key metrics in this stage include:

• Revenue: The total amount of money the business is generating.
• Profitability: The difference between revenue and costs.
• Lifetime Value of a Client: The total amount of money a customer is expected to spend over their lifetime.
• Customer Acquisition Cost: The cost of acquiring a new paying customer.

The goal of the revenue stage is to validate that you have a business model that can be profitable. This is essential for long-term success.