The five stages of a startup

The Lean Analytics framework proposes that startups go through five distinct stages. At each stage, the focus of the startup is different, and therefore the key metrics to track are also different.

The five stages are:

1. Empathy (startup stage): Understanding your customers' problems and needs.
2. Stickiness (startup stage): Building a product that customers love and use repeatedly.
3. Virality (startup stage): Getting your customers to spread the word about your product.
4. Revenue (startup stage): Figuring out how to make money from your product.
5. Scale (startup stage): Growing your business and expanding your market.

It's important to go through these stages in order. For example, it doesn't make sense to focus on virality before you have a sticky product.

This framework provides a roadmap for startups, helping them to focus on the right things at the right time.