The One Metric That Matters (OMTM)

The One Metric That Matters (OMTM) is the single most important metric for a startup at its current stage. It's a concept that forces focus and discipline, which are critical for success.

While a startup will track many metrics, the OMTM is the one that the entire team is focused on improving. This helps to align everyone's efforts and avoid distractions.

The OMTM is not a static metric. It changes as the startup evolves. For example, in the early stages, the OMTM might be related to customer engagement. Later on, it might be focused on revenue or growth.

The OMTM is a key part of a Data-informed decision making approach. It helps to ensure that the team is focused on the right things at the right time. It's a way of translating the overall strategy into a single, measurable goal.

It's important to distinguish the OMTM from other metrics, such as Key Performance Indicators (KPIs). While KPIs are important for monitoring the overall health of the business, the OMTM is the one metric that the team is actively trying to improve at any given time.