A Marketing Crusade Requires Total Company Commitment

A great marketing crusade, like the "Crush" campaign, cannot be won by the marketing and sales departments alone. To overcome the odds and win a decisive victory, you need the support of everyone in the company.

An inspiring commitment from a leader can rally the entire organization to the cause.

The Power of a Unified Front:

• Cross-Departmental Support: When a crusade is rolling, employees from all departments will want to help. Engineers will assist with customer calls, manufacturing will go the extra mile to keep customers happy, and even finance and personnel will offer encouragement.
• Customer and Press Momentum: This internal unity and belief is palpable to the outside world.
  • Customers sense the turning tide and want to join the winning team rather than abandon it.
  • The Press wants to be the first to write about a victory, and their positive coverage can amplify the momentum.

A crusade transforms a marketing campaign into a company-wide cause. When every employee wants to play on the team, the company becomes a formidable force. This is a key element of giving a product a soul.