Be International or Fail

In the modern high-technology landscape, a company must be a global player to survive. A purely domestic focus is a recipe for failure.

The market for most technology products is global, with a large percentage of revenue coming from overseas. Furthermore, foreign manufacturers, often with small domestic markets, have no choice but to export to remain viable.

This creates a simple, unavoidable reality: Either you face an international competitor in their domestic market, or you will eventually face them in your own.

A company that refuses to participate in international markets not only loses massive profit opportunities but also allows foreign competitors to build a strong, unchallenged home base from which they can launch an attack on your domestic market. The game is to maximize worldwide market share.