Disintermediation

Disintermediation is the process of removing intermediaries from a supply chain or a transaction. In the context of the digital revolution, it refers to the way that internet platforms have allowed creators to connect directly with their audiences, bypassing traditional gatekeepers such as publishers, record labels, and distributors.

Benefits of Disintermediation

• Direct Access to Audience: Creators can build a direct relationship with their fans and customers.
• Lower Barriers to Entry: It is easier and cheaper for new creators to enter the market.
• Greater Creative Control: Artists can maintain more control over their work without the influence of traditional intermediaries.

Downsides of Disintermediation

• Rise of New Intermediaries: While old intermediaries have been removed, new, more powerful ones have emerged in the form of large tech platforms.
• Increased Responsibility for Creators: Artists are now responsible for marketing, distribution, and other business tasks.
• Discovery Challenges: With the sheer volume of content available, it can be difficult for creators to get noticed without the marketing power of a traditional intermediary.

The Great Disruption
The Centralization of the Internet and its Impact on Creative Arts