Mentioned in: _ Never Eat Alone
Tags: Business

Develop your personal brand

To be successful you should develop your personal brand.
Steps are:

1. Develop your personal brand message. What you want people to think when they hear your name. Represents your values and goals.
2. Package the brand. Create your website, create content there.
3. Broadcast your brand.
   1. Pop the bubble. Become visual; curation, not creation.
   2. Manipulate media