Account-Based Marketing

Account-Based Marketing (ABM) is a strategic approach to business marketing in which an organization concentrates its resources on a set of target accounts within a market. It's a highly focused strategy that treats individual accounts as markets in their own right.

Instead of casting a wide net, ABM aims to engage a specific set of high-value accounts with personalized campaigns. This approach is particularly effective for B2B companies with long sales cycles and large deal sizes.

Related Concepts:

• Positioning is the Foundation of Marketing and Sales
• Content Marketing