Any Product Can Be Positioned in Multiple Markets

Your product is not doomed to languish in a market where it is not appreciated. Any product can be positioned in multiple markets, and it's your job to find the one where your product's strengths will be most valued.

If your current positioning is not working, don't be afraid to explore other options. You may find that your product is a much better fit for a different market, a different audience, or a different use case.

The key is to be open-minded and willing to experiment. Don't get so attached to your original vision that you are unable to see new opportunities.

By being flexible and adaptable, you can find a market where your product can not only survive, but thrive.

Related Concepts:

• Great Positioning is Deliberate
• Choose a Market That Highlights Your Strengths
• Products Can Be Many Things to Many People