Content Marketing

Content marketing is a marketing strategy focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

The key to successful content marketing is to provide value to the audience beyond the product or service being sold. This can be in the form of blog posts, videos, podcasts, infographics, or any other medium that the target audience finds useful and engaging.

By consistently providing value, businesses can build trust and credibility with their audience, which can lead to increased brand awareness, customer loyalty, and sales.

Related Concepts:

• Positioning is the Foundation of Marketing and Sales
• Account-Based Marketing