Great Positioning is a Superpower

Great positioning acts as a force multiplier for all marketing and sales efforts, making them significantly more effective and efficient. It's like having a strong tailwind that propels the business forward, rather than a headwind that slows it down.

When a product is well-positioned, it feels like "cheating" because it makes everything easier:

• Marketing and sales efforts are amplified: Strong positioning clarifies a product's value and differentiation, making it easier to create compelling marketing campaigns and sales pitches.
• Attracting best-fit customers: A clear position resonates with the ideal target audience, attracting customers who are more likely to be successful and satisfied with the product.
• Shortened sales cycles: When prospects quickly grasp a product's value, the sales process becomes shorter and more efficient.
• Reduced friction: Great positioning removes the friction from the buying process, making it easier for customers to understand, evaluate, and purchase the product.

In essence, great positioning creates a distinct competitive advantage by aligning the product with the needs and perceptions of the target market.

Related Concepts:

• Positioning is the Foundation of Marketing and Sales
• Positioning is Context Setting
• Weak Positioning Has Clear Symptoms