Great Positioning is Deliberate
Great Positioning is Deliberate
Great positioning doesn't happen by accident. It is the result of a deliberate and systematic process of trial and error.
You can't just "set it and forget it." You have to be constantly testing, learning, and refining your positioning based on feedback from the market.
This means:
- Trying different things: Don't be afraid to experiment with different messaging, different target audiences, and different market categories.
- Failing fast: Not every idea will be a winner. The key is to fail fast, learn from your mistakes, and move on.
- Testing your assumptions: Don't assume that you know what will work. Test your ideas with real customers and let the data be your guide.
By taking a deliberate and iterative approach to positioning, you can find the sweet spot that will make your product "obviously awesome" to your target customers.
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