Positioning Impacts Product and Pricing

A change in positioning is not just a marketing exercise; it's a shift in business strategy. As such, it will likely have a significant impact on your product roadmap and your pricing.

Product Roadmap

Your product roadmap should be aligned with your positioning. Your features should be designed to reinforce your unique value proposition and to meet the specific needs of your target market.

For example, if you are positioning your product as "accounting software for freelancers," your roadmap should be focused on features that are specifically designed for freelancers, such as invoicing, expense tracking, and tax preparation.

Pricing

Your pricing should also be aligned with your positioning. The price you charge should be consistent with the expectations of your chosen market category and the value that you deliver to customers.

For example, if you are positioning your product as a premium solution for enterprise customers, you should charge a premium price. If you are positioning it as a low-cost alternative for small businesses, you should have a lower price point.

By aligning your product and pricing with your positioning, you can create a more coherent and compelling offering that is more likely to succeed in the market.

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