Products Can Be Many Things to Many People

It's a common mistake to assume that a product can only be one thing. In reality, most products can be positioned in multiple ways, for different markets and different types of buyers.

A classic example of this is Arm & Hammer baking soda. Originally positioned as a baking ingredient, it was later repositioned as a deodorizer for refrigerators. This shift in positioning opened up a massive new market for the product and led to a huge increase in sales.

The key takeaway is that you should not be constrained by your original vision for your product. As markets shift and new opportunities emerge, you may find that your product is a better fit for a completely different market than the one you initially intended.

By being open to the idea that your product can be many things to many people, you can unlock new avenues for growth and success.

Related Concepts:

• Let Go of Positioning Baggage
• Market Confusion Starts with an Internal Disconnect