The Three Circles of Positioning

A helpful way to think about positioning is as the intersection of three overlapping circles:

1. Your Product's Strengths: What your product does best.
2. Your Market Context: The market that you are competing in.
3. A Relevant Trend: A trend that is important to your target customers.

The sweet spot for positioning is in the center, where all three of these circles intersect. This is where you can create a positioning that is:

• Differentiated: It highlights your unique strengths.
• Relevant: It connects with the needs and interests of your target customers.
• Timely: It feels current and important.

By finding the intersection of these three circles, you can create a positioning that is both powerful and sustainable.

Related Concepts:

• Trends Add Relevance and Urgency
• Boring is Better Than Baffling
• Don't Let Trends Overshadow Your Market
• Trends are Optional
• Relevant Trends