Track and Adjust Your Positioning Over Time

Positioning is not a "set it and forget it" exercise. Markets are constantly changing, and your positioning needs to evolve along with them.

You should plan to review and adjust your positioning on a regular basis, such as every six months or whenever there is a major shift in the market.

Some of the factors that can trigger a need to revisit your positioning include:

A new competitor: The entry of a new competitor can change the competitive landscape and require you to adjust your positioning.
A change in customer preferences: Customer needs and preferences are constantly evolving, and your positioning needs to keep up.
A new technology: A new technology can create new opportunities and threats, and you may need to adjust your positioning to take advantage of them.
A change in the economic climate: An economic downturn or upturn can change customer priorities and require you to adjust your messaging.

By regularly tracking and adjusting your positioning, you can ensure that it remains relevant and effective over time.

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