Trends Add Relevance and Urgency
Trends Add Relevance and Urgency
Layering a relevant trend on top of your existing positioning can be a powerful way to make your offering more appealing to customers. A trend can help to:
- Add a sense of urgency: It can make customers feel like they need to pay attention to your product right now to avoid being left behind.
- Increase relevance: It can help customers to see how your product fits into the broader changes that are happening in their industry or the world at large.
- Make your product seem "cool": It can give a "boring" but valuable product an extra gloss of interest and excitement.
For example, a company that sells database tools could layer on the trend of "DevOps" to make its products seem more strategic and relevant to modern development teams.
The key is to choose a trend that is truly relevant to your target customers and that helps to reinforce the value that your product delivers.
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