Mobile Applications

Mobile applications are a rapidly growing market, with a large and engaged user base. They can be a powerful way to extend an existing product or to build a business that is specifically targeted at mobile users.

Key Characteristics

• Pricing: Can be a one-time fee, a recurring subscription, or free with in-app purchases or advertising. Many mobile apps are also free extensions of a SaaS or desktop application.
• Benefits for the Entrepreneur:
  • Access to a large and growing market.
  • Built-in distribution channels, such as the Apple App Store and Google Play Store.
  • The potential for accidental discovery through app store browsing.
• Benefits for the Customer:
  • The convenience of having an application at their fingertips at all times.
• Downsides:
  • Requires learning a new development paradigm.
  • The app store approval process can be slow and unpredictable.
  • The mobile environment has limitations in terms of processing power and memory.
  • You often have to choose which platform to target (e.g., iOS, Android), which can be a difficult decision.

When to Use

This model is a good choice when:

• You want to extend an existing web or desktop application with mobile capabilities.
• You have a product idea that is specifically designed for the mobile use case.
• Your target audience is highly engaged with mobile devices.