The Dangers of Inconsistency

Inconsistency is a major threat to productivity and momentum in a startup. It's easy to fall into the trap of "fake productivity," where you feel like you're being productive but are actually just spinning your wheels on low-value tasks.

The Illusion of Productivity

Common examples of fake productivity include:

• Excessive research: Spending hours researching something that isn't needed for months.
• Reading business books: While valuable for learning, reading books does not directly contribute to launching a product.

These activities can feel productive, but they don't move the needle on the things that really matter, like building a product and getting it to market.

The Information Diet

A powerful way to combat inconsistency is to adopt an "information diet." This means consciously limiting the amount of non-essential information you consume, such as news, blogs, and social media.

The key principle is that you can't consume and produce at the same time. To be in a high-producing mode, you must temporarily step away from the constant stream of information that can be a major distraction.

By being more deliberate about how you spend your time and focusing on tasks that directly contribute to your launch goals, you can avoid the dangers of inconsistency and maintain the momentum needed to succeed.