The Dip in the Startup Journey

"The Dip" is a concept that describes the challenging period in a startup's journey that comes after the initial excitement has worn off. It's the long, arduous phase where the reality of the workload sets in and the path to success seems most difficult.

This is the point where many entrepreneurs give up. The initial passion has faded, and the daily grind of customer support, bug fixes, and ongoing development becomes overwhelming. It's a period of high risk, where the temptation to abandon the project is strongest.

The Role of Goals

Getting through The Dip is a critical test of an entrepreneur's resilience and commitment. This is where having clear, written goals becomes essential. These goals, established during the initial, more optimistic phase, serve as a reminder of the long-term vision and provide the motivation to persevere through the toughest times.

Without a strong sense of purpose and a clear vision for the future, it's very difficult to navigate The Dip and emerge on the other side.