The Grow It Option After Launch

Once a startup has achieved a degree of early success, the founder is faced with a critical decision: what to do next. One option is to grow it, to continue to invest time and effort in the business with the goal of reaching a wider audience and achieving mass adoption.

Crossing the Chasm

This is the stage where a startup must "cross the chasm," a term coined by Geoffrey Moore to describe the transition from serving a small group of early adopters to reaching the mainstream market.

The Importance of Peer Learning

At this stage, the most valuable learning will come not from books or conferences, but from your peers: other startup founders who have successfully navigated this transition.

There are many ways to connect with and learn from your peers:

• Conferences: Industry events can be a great way to network and learn from the experiences of others.
• Meetups: Local meetups can provide a regular opportunity to connect with other entrepreneurs in your area.
• Blogs and Podcasts: Many successful founders share their knowledge and insights through blogs and podcasts.
• Online Communities: Online forums and communities can be a valuable source of support and advice.

By actively seeking out and learning from the experiences of those who have gone before you, you can increase your chances of successfully crossing the chasm and growing your startup into a mature and profitable business.