The Power of Podcasting and Video Blogging

Podcasting and video blogging are powerful "Top Shelf" traffic strategies that can create an unprecedented level of engagement with your audience. While the total audience for these mediums may be smaller than for blogs or mailing lists, the depth of the connection you can build is unmatched.

The Intimacy of Audio and Video

There is a unique power in the human voice and face. When your audience can hear you or see you, they feel like they know you on a more personal level. This creates a bond that is difficult to achieve with the written word alone.

The Advantage of a Less Crowded Field

While the world of blogging is highly saturated, the competition in most podcasting and video blogging niches is still relatively weak. This provides an opportunity to stand out and become a leading voice in your market.

The Challenges

Of course, these mediums also have their challenges:

• Time-Intensive: Producing a high-quality podcast or video can be a time-consuming process.
• Requires a Certain Skill Set: Not everyone is a natural on camera or behind a microphone.
• Not a Fit for Every Market: Some markets are more receptive to audio and video content than others.

Despite these challenges, podcasting and video blogging can be an incredibly effective way to build a deeply engaged audience and to establish yourself as a trusted authority in your niche.