The Software Product Myth

A common misconception among developers is the idea that a software product is a "code it once, sell it a thousand times" proposition. This myth suggests that building a product is like printing money, a one-time effort that generates passive income indefinitely.

The reality is far more complex. While software does offer leverage, the idea of a purely passive income stream is a fantasy. A successful product requires a large, upfront investment of time and effort, and the work doesn't stop after the launch.

This myth often leads to a rude awakening for new entrepreneurs who are unprepared for the ongoing demands of running a software business. It's a risky mindset that can lead to burnout and failure when the reality of the workload sets in.