The Two Tiers of Traffic Strategies

The Two Tiers of Traffic Strategies

Not all traffic generation strategies are created equal. They can be divided into two tiers based on their ability to provide a sustainable, long-term stream of prospects for your business.

Top Shelf: Sustainable Traffic Strategies

These are the strategies that can form the foundation of a long-term, sustainable business. They are the most reliable and effective ways to attract high-quality traffic over time.

The Top Shelf strategies are:

  1. A Mailing List: The most effective marketing tool for building a long-term relationship with your audience.
  2. A Blog, Podcast, or Video Blog: A powerful way to build an audience and establish yourself as an expert in your niche.
  3. Organic Search: Optimizing your website to rank high in search engines for relevant keywords.

Second Shelf: Supplemental Traffic Strategies

These are strategies that can be a valuable supplement to your Top Shelf efforts, but are unlikely to sustain a business on their own. They are often more time-intensive for the return they provide, and their effectiveness can vary widely from market to market.

Second Shelf strategies include:

While it's possible to have success with Second Shelf strategies, a sustainable business is almost always built on a foundation of the Top Shelf strategies.