Avoid making assumptions

Assumptions are one of the biggest killers of startups. When you act on assumptions instead of real-world data, you are essentially gambling with your time and resources.

Common assumptions that entrepreneurs make include:

• "I know what customers want."
• "If I build it, they will come."
• "People will definitely pay for this."
• "This feature is a must-have."

These assumptions are often based on intuition, anecdotal evidence, or wishful thinking. The problem is that they are often wrong.

The antidote to assumptions is to get real-world feedback as quickly as possible. This is the core idea behind the The 7 Day Startup methodology. By launching quickly, you can:

• Test your assumptions: Find out if people are actually willing to pay for your product.
• Gather real data: Get feedback from real users, not just friends and family.
• Make data-driven decisions: Use the data you gather to make informed decisions about the future of your business.

The longer you wait to launch, the more time you have to build a product based on false assumptions. The goal is to minimize the time between having an idea and getting it in front of real customers. This is the fastest way to learn what actually works.