Basic marketing funnel

A marketing funnel is the process that a potential customer goes through to become a paying customer. A simple and effective marketing funnel for a new business can be broken down into three steps:

Attract: The first step is to attract potential customers to your website. This can be done through a variety of channels, such as content marketing, social media, or paid advertising.
Capture: Once you have attracted a potential customer to your website, the next step is to capture their email address. This is typically done by offering a "lead magnet" - a free piece of valuable content, such as an ebook, a checklist, or a video course - in exchange for their email address.
Nurture and Convert: Once you have a potential customer's email address, you can start to build a relationship with them by sending them a series of emails that provide value and build trust. The goal of this email sequence is to "nurture" the lead and eventually convert them into a paying customer.

This basic marketing funnel is a powerful way to turn strangers into customers. It's a system that can be automated and scaled, and it's a great way to build a long-term asset for your business.

To implement this funnel, you'll need a few key tools:

A website: This is where you will host your lead magnet and your sales page.
An email marketing service: This is where you will manage your email list and send your email sequences.
A payment gateway: This is how you will accept payments from your customers.

By setting up this basic marketing funnel, you can create a predictable and repeatable system for acquiring new customers.