Fire bad customers
Fire bad customers
Not all customers are created equal. Some customers are a pleasure to work with, while others can be a drain on your time, energy, and resources.
It may seem counterintuitive to turn away business, but sometimes the best thing you can do for your business is to fire a bad customer.
The Cost of Bad Customers
Bad customers can have a number of negative impacts on your business:
- They waste your time: Bad customers often require a disproportionate amount of your time and attention.
- They kill your motivation: Dealing with difficult customers can be emotionally draining and can kill your motivation.
- They hurt your team's morale: A bad customer can create a toxic work environment for your team.
- They're not profitable: When you factor in the amount of time and energy you spend on a bad customer, they're often not profitable.
How to Identify Bad Customers
- They're never happy: No matter what you do, they're never satisfied.
- They're unreasonable: They have unrealistic expectations and make unreasonable demands.
- They're disrespectful: They're rude to you and your team.
- They're not a good fit: Their needs are not a good fit for your product or service.
How to Fire a Bad Customer
Firing a customer can be a difficult conversation, but it's often necessary.
- Be professional and polite: Don't get emotional or personal.
- Be clear and direct: Explain why you're no longer able to work with them.
- Offer a solution: If possible, offer to help them find another provider who may be a better fit.
It's better to have a small group of happy customers than a large group of unhappy ones. Don't be afraid to fire the customers who are not a good fit for your business.