Unique lead generation advantage

A great product is not enough to build a successful business; you also need a way to get it in front of customers. The most successful bootstrapped businesses have a unique and sustainable way of generating leads.

A unique lead generation advantage is a marketing channel or strategy that you can use more effectively than your competitors. This advantage can come from a variety of sources, such as:

• Founder's skills: A founder who is a great writer can build a business on the back of content marketing. A founder who is a great speaker can use webinars and public speaking to generate leads.
• Product's features: A product with a built-in viral loop can generate its own leads.
• Business model: A business with a freemium model can use its free users as a source of leads for its paid product.
• Partnerships: A business that has strong partnerships with other companies can get access to their customers.

When evaluating a business idea, it's important to think about how you will generate leads. What is your unique advantage? How will you reach your target customers in a way that is both effective and sustainable?

Having a unique lead generation advantage is a key element of the 9 Elements of a Great Bootstrapped Business Idea, and it can be a major factor in the success of your business.