Achieving Failure is Successfully Executing a Flawed Plan

"Achieving failure" is a term used to describe a situation where a startup successfully executes a plan that is based on flawed assumptions. This often happens when a startup creates a detailed business plan and then executes it faithfully, without ever testing the underlying assumptions.

The result is a product that nobody wants, a business that is not viable, and a lot of wasted time and resources. The startup may have hit all of its milestones and stayed on budget, but it has ultimately failed because it has not built a sustainable business.

This is a common trap for startups that are run using traditional management methods. Traditional management emphasizes planning and execution, but it does not provide a good way to deal with the extreme uncertainty that is inherent in creating something new.

The Lean Startup methodology is designed to help startups avoid achieving failure. By focusing on validated learning and the Build-Measure-Learn feedback loop, startups can test their assumptions early and often, and make sure they are building something that customers actually want.