Entrepreneurial Management is a Discipline for Dealing with Extreme Uncertainty

Entrepreneurship is not just about having a great idea or a "just do it" attitude. It requires a specific managerial discipline to navigate the extreme uncertainty that is inherent in creating something new. Traditional management practices, which are designed for stable and predictable environments, are ill-suited for startups.

The "just do it" approach, which avoids all forms of management, process, and discipline, often leads to chaos and failure. On the other hand, applying traditional management practices too early can stifle creativity and lead to building something nobody wants.

Entrepreneurial management is the practice of applying a scientific approach to the process of innovation. It is about systematically de-risking a new venture by running experiments and learning from the results. It is the foundation of the Lean Startup methodology.