The Purpose of an MVP is to Start the Learning Process

The primary purpose of a minimum viable product (MVP) is not to end the development process, but to start the learning process. It is the fastest way to get through the Build-Measure-Learn feedback loop with the minimum amount of effort.

Unlike a traditional prototype or concept test, an MVP is not just designed to answer product design or technical questions. Its goal is to test fundamental business hypotheses, such as the value hypothesis and the growth hypothesis.

The MVP is not necessarily the smallest product imaginable. It is the smallest thing you can build to start learning from customers. This learning is what will ultimately lead to a successful product.

By focusing on learning, startups can avoid the trap of building a product that nobody wants. They can also accelerate the product development process by eliminating waste and focusing on what really matters to customers.