The Relabel Pretotype

The Relabel pretotype is a technique where you take an existing product and put a new label on it to test a new product idea. This allows you to leverage an existing product to test a new concept, without having to create a new product from scratch.

The goal is to see if people are interested in your new product idea, by presenting it in a familiar context.

A simple example of a Relabel pretotype is the "Second-Day Sushi" experiment. To test the idea of selling day-old sushi at a discount, you could simply take fresh sushi, put a "Second-Day Sushi: 1/2 Off" label on it, and see if people will buy it.

This allows you to test the market demand for your idea without having to actually sell old sushi.

The Relabel pretotype is a quick and easy way to test new product ideas, especially for physical products. It can be combined with other techniques like The Infiltrator Pretotype to get even more valuable data.