Think Cheap, Cheaper, Cheapest

"Think Cheap, Cheaper, Cheapest" is a tactic that encourages you to be as frugal as possible when running your Pretotyping experiments. The less money you spend on each experiment, the more experiments you can run, and the more you can learn.

Most new product ideas can be tested with very little money. You don't need a big budget to get valuable feedback on your idea.

The "Dollars to Data" ($TD) is a metric you can use to measure how cheaply you're testing your ideas. The goal is to minimize your $TD, so you can get the data you need with the smallest possible investment.

By thinking cheap, you can stretch your resources further, learn more from your experiments, and increase your chances of finding The Right It before you run out of money.