Treat Marketing as a Series of Measured Experiments

Effective SaaS marketing is not about finding a single silver bullet; it's about adopting a scientific mindset and treating every initiative as an experiment.

Key Principles for Marketing Experiments:

1. Keep a Marketing Changelog:

   • What: Maintain a simple, chronological log of every marketing change you make, no matter how small (e.g., "Updated homepage headline," "Launched new ad campaign").
   • Why: This is invaluable for debugging. If conversions suddenly drop, your changelog is the first place to look to understand what might have caused it.

2. Measure Everything:

   • What: Track the cost (time and money) and the results of every marketing channel. Don't rely on gut feelings.
   • Why: You need data to know what's actually working. This allows you to calculate your Customer Acquisition Cost (CAC) for each channel and make informed decisions about where to invest.

3. Don't Try Too Much at Once:

   • What: Focus on finding one or two channels that work and then double down on them.
   • Why: Spreading your efforts across too many channels at once is a recipe for mediocrity. Most successful seven- and eight-figure SaaS companies are built on the back of just one or two highly-scaled marketing channels.

4. Don't Scale Prematurely:

   • What: Don't pour a large budget into marketing until you have strong product-market fit and a healthy bottom-of-the-funnel (i.e., low churn, good trial-to-paid conversion).
   • Why: Good marketing only makes a bad product fail faster. Pouring money into a leaky funnel is a waste of capital.

By treating marketing as a series of experiments, you can systematically learn what works for your specific business and build a repeatable, scalable growth engine.

Tags: #SaaS #marketing #strategy #experimentation #metrics #growth #lean-startup