Contests to Drive Performance

Contests are a fun and effective way to motivate your team, increase productivity, and focus attention on key performance metrics.

The Psychology of Contests

• Friendly Competition: Contests tap into our natural desire for competition and recognition.
• Gamification: They "gamify" the work, making it more engaging and enjoyable.
• Focus: They create a laser-like focus on the specific activity or outcome that is being measured.

How to Run an Effective Contest

• Keep it Simple: The rules of the contest should be simple and easy to understand.
• Make it Visible: Publicly display the results of the contest to create a sense of competition.
• Reward the Winners: The rewards don't have to be large, but they should be meaningful. Recognition can be as powerful a motivator as money.
• Base it on Top Performers: Base the contest on the performance of your top performers to stretch the rest of the team.

Contests can be used to improve performance in any area of your business, from sales to manufacturing. They are a powerful tool for Measuring Effectiveness.