Dream Affiliates

Dream affiliates are companies or individuals who have a strong, established relationship with your ideal customers but are not direct competitors. Partnering with dream affiliates is a powerful and cost-effective way to grow your business.

The Principle

Instead of building a relationship with a customer from scratch, you can "ride in on someone else's well-established relationship." This is known as affiliate marketing.

How to Find Dream Affiliates

Ask yourself: "Who sells to the exact buyer I want to reach but doesn't sell my type of product or service?"

Examples:

• A chiropractor could partner with a personal injury lawyer.
• A financial advisor could partner with an accountant.
• A software company could partner with a complementary software company.

The Benefits of Affiliate Marketing

• Faster Growth: It can dramatically increase your sales in a very short period.
• Lower Customer Acquisition Cost: It is far less expensive than traditional advertising or direct marketing.
• Increased Credibility: An endorsement from a trusted source can significantly increase your credibility.

Building relationships with dream affiliates should be a key part of your The Dream 100 strategy.