Effective Direct Mail

Direct mail can be a powerful marketing weapon, especially when used as part of a The Dream 100 campaign. Here are some tips for making your direct mail stand out.

Get the Envelope Opened

The first and most important job of a direct mail piece is to get the recipient to open the envelope.

• Use Color: A colorful envelope will stand out in a stack of plain white envelopes.
• Put a Message on the Envelope: Use a compelling, benefit-oriented headline on the outside of the envelope to pique their curiosity.
• Use Unique Formats: Consider using formats that look like greeting cards, invitations, or wedding announcements to create intrigue.

Make it Consistent

Your direct mail pieces should be consistent with your other marketing materials. Use the same branding, messaging, and market data from your core story.

Repetition is Key

A single direct mail piece is unlikely to get a response. A successful direct mail campaign requires regular and consistent mailings over a long period.